Afura

Afura is an independent multi-brand fashion and lifestyle store in Amsterdam, founded in 2010 as a menswear shop and now located at Vijzelgracht 13. It sells menswear, womenswear and homeware in store and online, mixing established and emerging labels such as Our Legacy, Studio Nicholson, NN07, Asics, Veja, Baserange and extreme cashmere. The edit focuses on well-made, understated everyday pieces rather than trends. The store also runs in-store events and brand launches, including a FREITAG collaboration launch.