Alamour

Alamour The Label is an Australian occasion-wear brand founded in 2014 by creative director Nouf Bader and operated from Queensland. It sells formal gowns, cocktail and bridal dresses, two-piece sets and resort wear, built around draped satin, corsetry, cut-outs and lace, with inclusive sizing and worldwide shipping. Ranges include the Le Rouge and Honey lines alongside core styles. After a decade selling online, the label opened its first physical store on Oxford Street in Paddington, Sydney, in late 2024, adding try-on and styling appointments.