80% matchBrand profile
Alamour
Australian occasion-wear label founded in 2014, known for formal gowns, cocktail and bridal dresses in draped satin, lace and corsetry.
QueenslandOrigin
WomenswearFocus
Quiet luxuryStyle
$$Price
What to know about Alamour
Built for events, not everyday
The whole range is occasion-led: formal gowns, cocktail and bridal dresses, two-piece sets and resort pieces, split across the Le Rouge and Honey lines plus core styles.
Draping and corsetry do the work
Design leans on a narrow set of techniques — draped satin, corsetry, cut-outs and lace — rather than print or embellishment, in a restrained mid-price register.
Online-first, now with a fitting room
Founded in Queensland in 2014 and sold online worldwide with inclusive sizing, it opened its first store in Paddington, Sydney in late 2024 for try-ons and styling appointments.
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Brand facts
Alamour The Label is an Australian occasion-wear brand founded in 2014 by creative director Nouf Bader and operated from Queensland. It sells formal gowns, cocktail and bridal dresses, two-piece sets and resort wear, built around draped satin, corsetry, cut-outs and lace, with inclusive sizing and worldwide shipping. Ranges include the Le Rouge and Honey lines alongside core styles. After a decade selling online, the label opened its first physical store on Oxford Street in Paddington, Sydney, in late 2024, adding try-on and styling appointments.
- Founded
- 2014
- Origin
- Queensland, Australia
- Made in
- Australia
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Quiet luxury, Minimalist / Contemporary