88% matchReiss
British occasionwear and slim tailoring, sharper and pricier
What changes: More restrained, minimal prints, higher price point
Brand profile
Ted Baker
British contemporary label known for bold prints, slim tailoring and occasionwear, owned by Authentic Brands Group since 2022.
GlasgowOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
20 brands like Ted Baker like Reiss, Paul Smith, Scotch & Soda →
What to know about Ted Baker
Began as a Glasgow shirt shop
Ray Kelvin opened it in 1988 as a shirt specialist, and shirting plus slim-cut suiting is still what the label is mainly bought for.
Prints, including where nobody sees
Floral and geometric patterns run through the range, and printed linings inside jackets are a long-running house detail rather than a seasonal idea.
The current brand is relicensed
Authentic Brands Group bought it for about $245-250m in 2022; after the UK operating company collapsed in 2024, Frasers Group relaunched UK and European retail under licence.
How Ted Baker fits
Overall fit
runs small
Shoppers widely describe Ted Baker as a slim, sharply tailored British fit that comes up at least half a size small, so most people take one size larger than their usual UK/US size — especially in shirts and tailoring.
Tip: Size up one (and consider two if you're broad-chested or between sizes), and note that Ted Baker's numeric 1–6 scale runs roughly 1=XS/S, 3=M, 4=L.
High confidence · based on 22 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Jeans & denim | slightly small | slim to straight with a tapered leg and trim thigh | Take your usual waist if you like them snug, otherwise go up one for comfort. |
| Hoodies & sweatshirts | slightly small | trim, slightly shaped rather than oversized | Size up if you want a modern relaxed hoodie fit or plan to layer. |
| Shirts & overshirts | runs small | slim printed casual shirts run close through the chest and waist | Order one size larger than your usual casual shirt size. |
| Trousers & pants | slightly small | slim to tapered with a trim seat and thigh; mid rise | Go up a waist size if you're between sizes or muscular through the thigh. |
| Jackets | runs small | slim, shaped tailoring with narrow shoulders, suppressed waist and lean sleeves | Take a size up from your usual chest measurement, particularly if you have athletic shoulders or want to layer a knit underneath. |
| T-shirts & graphic tees | slightly small | fitted to slim through the chest and sleeve, not boxy | Size up for a relaxed drape; stay true to size only if you like a close, body-following tee. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Ted Baker
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80% matchPaul Smith
The original British colour-and-print twist on tailoring
What changes: Designer pricing and stronger craft credibility
74% matchScotch & Soda
Prints and busy detailing pushed into casualwear
What changes: Casual/denim-led rather than occasion tailoring
72% matchFrench Connection
Same high-street British contemporary lane, less peacocky
What changes: Fewer prints, plainer trend basics, lower price
Ted Baker fit questions
Does Ted Baker run big or small?
Ted Baker runs small. Size up one (and consider two if you're broad-chested or between sizes), and note that Ted Baker's numeric 1–6 scale runs roughly 1=XS/S, 3=M, 4=L. Shoppers widely describe Ted Baker as a slim, sharply tailored British fit that comes up at least half a size small, so most people take one size larger than their usual UK/US size — especially in shirts and tailoring.
How does Ted Baker fit?
Shoppers widely describe Ted Baker as a slim, sharply tailored British fit that comes up at least half a size small, so most people take one size larger than their usual UK/US size — especially in shirts and tailoring. Overall shape: slim, tailored and body-conscious through chest, waist and sleeves.
How do Ted Baker jeans & denim fit?
Ted Baker jeans & denim fits slightly small. Take your usual waist if you like them snug, otherwise go up one for comfort. Shape: slim to straight with a tapered leg and trim thigh.
How do Ted Baker hoodies & sweatshirts fit?
Ted Baker hoodies & sweatshirts fits slightly small. Size up if you want a modern relaxed hoodie fit or plan to layer. Shape: trim, slightly shaped rather than oversized.
How do Ted Baker shirts & overshirts fit?
Ted Baker shirts & overshirts runs small. Order one size larger than your usual casual shirt size. Shape: slim printed casual shirts run close through the chest and waist.
Brand facts
British contemporary label founded by Ray Kelvin as a shirt specialist in Glasgow in 1988, known for floral and geometric prints, slim tailoring, occasionwear dresses, printed linings and accessories. Authentic Brands Group bought the brand for roughly $245-250 million in 2022; its UK operating company collapsed into administration in March 2024, closing all UK stores, and North American stores ran closing sales the same year. A proposed Frasers Group deal for the UK business stalled in 2024. Authentic relaunched tedbaker.com that November with licensee United Legwear & Apparel, and in October 2026 opened a Ted Baker Tailored menswear store in London with Suit Direct.
- Founded
- 1988
- Origin
- Glasgow, United Kingdom
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Urban prep / Ivy, Quiet luxury