88% matchAlice and Olivia
Alice and Olivia offers playful and sophisticated designs with bold prints, similar to Ted Baker's style and use of luxury fabrics.

British contemporary label founded by Ray Kelvin as a shirt specialist in Glasgow in 1988, known for floral and geometric prints, slim tailoring, occasionwear dresses, printed linings and accessories. Authentic Brands Group bought the brand for roughly $245-250 million in 2022; its UK operating company collapsed into administration in March 2024, closing all UK stores, and North American stores ran closing sales the same year. Frasers Group took over UK and European operations under licence in 2024, relaunching tedbaker.com and reopening physical retail.
88% matchAlice and Olivia offers playful and sophisticated designs with bold prints, similar to Ted Baker's style and use of luxury fabrics.
86% matchGANNI's blend of playful designs and vibrant prints with luxury fabrics aligns closely with Ted Baker.
85% matchBoth brands focus on contemporary styles and colorful palettes that attract a similar fashion-forward audience.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | slightly small | trim, slightly shaped rather than oversized | regular to slightly cropped | Size up if you want a modern relaxed hoodie fit or plan to layer. | low |
| Shirts & overshirts | runs small | slim printed casual shirts run close through the chest and waist | regular, designed to be worn tucked or just covering the belt | Order one size larger than your usual casual shirt size. | medium |
| Trousers & pants | slightly small | slim to tapered with a trim seat and thigh; mid rise | regular, often finishing short enough for a clean break or slight crop | Go up a waist size if you're between sizes or muscular through the thigh. | medium |
| Jeans & denim | slightly small | slim to straight with a tapered leg and trim thigh | regular inseam, often needing minimal hemming | Take your usual waist if you like them snug, otherwise go up one for comfort. | low |
| Jackets | runs small | slim, shaped tailoring with narrow shoulders, suppressed waist and lean sleeves | shorter jacket length than classic tailoring | Take a size up from your usual chest measurement, particularly if you have athletic shoulders or want to layer a knit underneath. | high |
| T-shirts & graphic tees | slightly small | fitted to slim through the chest and sleeve, not boxy | regular, occasionally slightly short in the body | Size up for a relaxed drape; stay true to size only if you like a close, body-following tee. | medium |
Ted Baker runs small. Size up one (and consider two if you're broad-chested or between sizes), and note that Ted Baker's numeric 1–6 scale runs roughly 1=XS/S, 3=M, 4=L. Shoppers widely describe Ted Baker as a slim, sharply tailored British fit that comes up at least half a size small, so most people take one size larger than their usual UK/US size — especially in shirts and tailoring.
Shoppers widely describe Ted Baker as a slim, sharply tailored British fit that comes up at least half a size small, so most people take one size larger than their usual UK/US size — especially in shirts and tailoring. Overall shape: slim, tailored and body-conscious through chest, waist and sleeves.
Ted Baker hoodies & sweatshirts fits slightly small. Size up if you want a modern relaxed hoodie fit or plan to layer. Shape: trim, slightly shaped rather than oversized.
Ted Baker shirts & overshirts runs small. Order one size larger than your usual casual shirt size. Shape: slim printed casual shirts run close through the chest and waist.
Ted Baker trousers & pants fits slightly small. Go up a waist size if you're between sizes or muscular through the thigh. Shape: slim to tapered with a trim seat and thigh; mid rise.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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