82% matchWynn Hamlyn
Ribbed knit-led collections with draped, tonal shapes
What changes: Softer tailoring and antipodean palette rather than Nordic experimentation
Brand profile
Amoo
Amoo is known for its innovative approach to knitwear, combining traditional craftsmanship with modern design elements.
StockholmOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Amoo like Wynn Hamlyn, Viktoria & Woods, Vince →
What to know about Amoo
Stockholm restraint, not Stockholm streetwear
Founded in 2010, the label works in a minimalist contemporary register: clean lines, muted palettes, and pieces meant to read quietly rather than signal a season.
Mid-to-high prices without logos
It sits in the upper-middle tier, where the spend goes toward cut and material quality instead of visible branding, so nothing shouts about what it cost.
If you like Amoo
82% match
75% matchViktoria & Woods
Merino knit core, pared-back and quietly modern
What changes: Broader wardrobe with denim and tees; less technical knit focus
72% matchVince
Cashmere knit staples in a soft neutral register
What changes: Bigger commercial range and less experimental construction
68% matchWolford
Engineered knit
What changes: Body-conscious hosiery specialism rather than sweater silhouettes
Brand facts
Amoo is known for its innovative approach to knitwear, combining traditional craftsmanship with modern design elements. The brand focuses on creating timeless pieces that emphasize texture and quality, appealing to those who appreciate understated elegance.
- Founded
- 2010
- Origin
- Stockholm, Sweden
- Price
- $$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Quiet luxury