Brand profile

Viktoria & Woods

Melbourne label making pared-back Australian womenswear, rooted in merino knitwear and extending into denim, tailoring and outerwear.

MelbourneOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price

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A woman wearing Viktoria & Woods black juilliard shirt dress

What to know about Viktoria & Woods

Merino knitwear is the foundation

The label started in 2004 with merino wool knitwear, and knits remain what it is best known for even after expanding into denim, tailoring, outerwear and occasion pieces.

Local production, audited

A large share of the range is made in Australia and the company holds Ethical Clothing Australia accreditation, which covers pay and conditions along the local supply chain.

Founder still sets the direction

Margie Woods runs the brand as creative director, and the look stays consistent: relaxed silhouettes, natural fibres and a restrained, minimal palette.

Known forSweaters & knitwear

How Viktoria & Woods fits

Overall fit

slightly large

Shoppers generally report a generous, relaxed cut across most of the range, with the numeric 0-4 sizing translating to a slightly looser fit than the equivalent AU size, while denim and structured tailoring sit closer to true to size.

Tip: Take your usual size for a relaxed look, but consider sizing down (V&W runs 0-4, roughly AU 6-14) if you want anything close to the body, especially in knitwear and jersey.

relaxed fitboxy knitssize down if betweenoversized shouldersgenerous through the body

Medium confidence · based on 12 sources

By category

CategoryRunsShapeSize advice
Jacketsslightly largerelaxed coats and blazers with room for layeringYour usual size works over knitwear; size down if you want a sharper, closer blazer line.
Trousers & pantstrue to sizeeasy tailoring, high-rise with straight or wide legsOrder your usual size and budget for a hem, as the leg length tends to run long.
Jeans & denimtrue to sizehigh-rise straight and wide-leg denim, firm rigid fabrics with limited giveTake your usual size in the rigid styles — they feel snug at first but settle — and expect to hem the longer legs.
T-shirts & graphic teesslightly largeboxy to relaxed jersey basics, some with dropped shouldersSize down one if you prefer a fitted tee, as the jersey basics are cut with intentional ease.
Hoodies & sweatshirtsruns largeoversized, drop-shoulder sweat and knit stylesTake your usual size for the intended slouchy look, or size down for something less voluminous.
Shirts & overshirtsslightly largerelaxed, softly structured; not a slim shirt cutStick with your normal size unless you want a neater silhouette, in which case size down.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

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Raey

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Viktoria & Woods fit questions

Does Viktoria & Woods run big or small?

Viktoria & Woods fits slightly large. Take your usual size for a relaxed look, but consider sizing down (V&W runs 0-4, roughly AU 6-14) if you want anything close to the body, especially in knitwear and jersey. Shoppers generally report a generous, relaxed cut across most of the range, with the numeric 0-4 sizing translating to a slightly looser fit than the equivalent AU size, while denim and structured tailoring sit closer to true to size.

How does Viktoria & Woods fit?

Shoppers generally report a generous, relaxed cut across most of the range, with the numeric 0-4 sizing translating to a slightly looser fit than the equivalent AU size, while denim and structured tailoring sit closer to true to size. Overall shape: relaxed and often boxy, with dropped shoulders on knitwear and outerwear; tailoring is easy rather than fitted.

How do Viktoria & Woods jackets fit?

Viktoria & Woods jackets fits slightly large. Your usual size works over knitwear; size down if you want a sharper, closer blazer line. Shape: relaxed coats and blazers with room for layering.

How do Viktoria & Woods trousers & pants fit?

Viktoria & Woods trousers & pants fits true to size. Order your usual size and budget for a hem, as the leg length tends to run long. Shape: easy tailoring, high-rise with straight or wide legs.

How do Viktoria & Woods jeans & denim fit?

Viktoria & Woods jeans & denim fits true to size. Take your usual size in the rigid styles — they feel snug at first but settle — and expect to hem the longer legs. Shape: high-rise straight and wide-leg denim, firm rigid fabrics with limited give.

Brand facts

Melbourne womenswear label founded by Margie Woods, who remains founder and creative director. The brand began with merino wool knitwear and now covers premium denim, tailoring, outerwear, jersey basics, footwear and occasion pieces, built on relaxed silhouettes and natural fibres. A large share of the range is made in Australia, and the company is accredited by Ethical Clothing Australia. It trades through its own boutiques in Melbourne, Sydney and Brisbane, including a QueensPlaza store, alongside wholesale stockists and online sales.

Founded
2004
Origin
Melbourne, Australia
Made in
Australia
Price
$$$
Focus
Womenswear
Facts checked
August 2026
Styles
Minimalist / Contemporary, Quiet luxury

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