Antonia

Antonia is a Milan multi-brand fashion store that Antonia Giacinti founded in 1999 as an upscale accessories boutique. It later added womenswear, and in 2007 menswear, run by her partner and co-founder Maurizio Purificato. The store is known for spotting and launching designers early. Since 2013 it has been based in Palazzo Cagnola in Brera, and in 2022 it opened Antonia Sant'Andrea inside Portrait Milano. Its mix combines established luxury houses, avant-garde designers and cult streetwear labels, plus exclusive collaborations and online retail.