Brand profile
AS Colour
New Zealand maker of premium blank tees and fleece, selling wholesale to decorators and direct through its own global stores.
What to know about AS Colour
AS Colour is a New Zealand blank apparel manufacturer and retailer founded in Auckland in 2005 by Lawrence Railton, who started by importing tees for screen-printers. It designs and produces unbranded cotton staples — t-shirts, fleece, caps, denim and bags — sold wholesale to printers and embroiderers and direct through roughly 27 stores across New Zealand, Australia, the US, UK and Europe. Turnover reached about NZ$500 million by 2025. In December 2025 Quadrant Private Equity's Strategic Equity Fund bought a 21% minority stake from Direct Capital; management control is unchanged.
- Founded
- 2005
- Origin
- Auckland, New Zealand
- Price
- $
- Styles
- Minimalist / Contemporary, Streetwear
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