Brand profile

Assembly New York

Lower East Side concept boutique of rare independent designers, plus a minimalist NYC-made in-house label by founder Greg Armas.

New YorkOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
A pale blue washed denim trucker jacket on a plain grey background

What to know about Assembly New York

Assembly New York is a Lower East Side concept boutique founded in 2008 by former gallerist Greg Armas at 170 Ludlow Street. It stocks international and hard-to-find independent labels — including Our Legacy, Ottolinger, Vaquera, MM6 Maison Margiela and Studio Nicholson — alongside jewelry, eyewear, fragrance, footwear and curated vintage. Armas added an eponymous in-house collection in 2009, expanding to womenswear in 2011: minimalist, often black, androgynous ready-to-wear sewn in New York City using natural, deadstock and upcycled fabrics. A Los Angeles outpost followed in 2015.

Founded
2008
Origin
New York, United States
Price
$$$
Focus
Womenswear
Facts checked
August 2026
Styles
Minimalist / Contemporary, Avant-garde

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