Brand profile

Aura

Independent menswear concept store in Rennes stocking mfpen, nanamica, Goldwin, YMC and other contemporary, technical and heritage labels.

RennesOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$$Price

What to know about Aura

Aura Store is an independent menswear concept store at 2 Rue Châteaurenault in central Rennes, with an e-shop at aura-estore.com. Conceived in September 2024, it opened on 15 March 2025. It sells clothing, footwear and accessories from designer, technical and workwear labels, including mfpen, nanamica, Goldwin, Another Aspect, YMC, Comme des Garçons Shirt, Pop Trading Company, Baracuta, Diemme and G.H. Bass. It also publishes brand-portrait journal articles, hosts Live Sessions and releases collaborations such as Aura × Not Too Ballsy.

Founded
2025
Origin
Rennes, France
Price
$$$
Focus
Menswear
Facts checked
November 2026
Styles
Minimalist / Contemporary, Workwear / Heritage

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