Awaykin

Awaykin is a brand development agency and concept store in London Fields, East London, founded by Paul-Anthony Smith in 2014. Just over a decade later it opened a shop above its office and studio at 39 Gransden Avenue, E8. The craft-led, unisex edit includes Camiel Fortgens, Lady White Co., Story mfg., Berner Kühl, Cawley Studio, Gottlob and Paracia. It sits alongside ceramics, antiques, mid-century objects, jewellery and printed matter. The agency also runs wholesale showrooms during Paris Fashion Week.