Brand profile
babaco
Tokyo knitwear and sock label founded in 2013 by ex-Antipast designer Yoko Shiraishi, making relaxed, classically patterned pieces in Japan.
4 brands like babaco like Sunspel, stein, Vince →



What to know about babaco
Hosiery is the founding expertise
Founder Yoko Shiraishi spent nearly a decade running sock and textile design at Antipast before launching babaco in 2013, debuting for Spring/Summer 2015.
Socks are the entry point
Socks run roughly $30-60 with knitwear priced above, so most people meet the brand through legwear rather than garments.
Quiet patterning on soft shapes
Everything is made in Japan from high-quality yarns, pairing classical, quietly feminine patterns with relaxed 'under clothes' knits.
Looks from babaco
Shop babaco →Shop babaco
Shop all babaco ↗Available atNamu Shop
If you like babaco
72% matchSunspel
Yarn-first knit and underwear basics from a single mill town
What changes: Plain English basics rather than patterned, feminine Japanese knits
70% matchstein
Tokyo minimalism in unusual Japanese-milled fabrics
What changes: Genderless tailoring focus, not hosiery or under-knits
68% matchVince
Soft cashmere knits in easy, quietly luxurious silhouettes
What changes: US contemporary pricing and no sock/legwear specialty
65% matchSezane
Quietly feminine classics in gentle, patterned wardrobe pieces
What changes: French DTC breadth across dresses and outerwear, not knit specialist
Brand facts
babaco is a Japanese knitwear and hosiery label founded in 2013 by designer Yoko Shiraishi, who spent nearly a decade overseeing sock and textile design at Antipast before going independent; the brand debuted with its Spring/Summer 2015 collection. It specializes in socks, leg wear and relaxed "under clothes" knits made in Japan from high-quality yarns, pairing classical, quietly feminine patterning with soft, easy silhouettes. Distribution runs through Tomorrowland in Japan plus independent retailers abroad, including Namu Shop, La Garçonne and Roztayger. Socks typically run about $30-60, knitwear higher.
- Founded
- 2013
- Origin
- Tokyo, Japan
- Price
- $$
- Typical prices
- T-shirts $180–$255
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Quiet luxury



