A man wearing a Bad Birdie floral golf shirt with a black hat

Bad Birdie

$$
StyleAthleisure / SportswearStreetwearUrban prep / Ivy
Known forTopsGolf
Origin · San Diego, United StatesMade in · USAFounded · 2017

Bad Birdie makes printed golf apparel aimed at younger players who find traditional course wear dull. Founder Jason Richardson started the label as a side hustle in 2017 with ten polo prints made in his apartment, then took it onto Shark Tank, closing a $300,000 investment from Robert Herjavec for 20% equity. The core product remains patterned performance polos with UPF protection, moisture-wicking four-way-stretch fabric and anti-odor finish, alongside pants, shorts, outerwear, headwear and team kits. The independent brand sponsors PGA Tour players and sells direct plus through pro shops.

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