Brand profile

Bad Birdie

Bad Birdie is an American golf label known for boldly printed performance polos aimed at a younger, less traditional golfer.

San DiegoOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price

13 brands like Bad Birdie like Devereux Golf, Malbon Golf, Metalwood Studio →

A man wearing a Bad Birdie floral golf shirt with a black hat

What to know about Bad Birdie

Bad Birdie makes printed golf apparel aimed at younger players who find traditional course wear dull. Founder Jason Richardson started the label as a side hustle in 2017 with ten polo prints made in his apartment, then took it onto Shark Tank, closing a $300,000 investment from Robert Herjavec for 20% equity. The core product remains patterned performance polos with UPF protection, moisture-wicking four-way-stretch fabric and anti-odor finish, alongside pants, shorts, outerwear, headwear and team kits. The independent brand sponsors PGA Tour players and sells direct plus through pro shops.

How Bad Birdie fits

Overall fit

true to size

Most players find Bad Birdie polos fit true to size with a slightly athletic cut, and the four-way stretch fabric provides some flexibility across body types.

Tip: Order your usual size for a standard fit; size up if you prefer looser coverage over the stretch fabric.

true to sizeathletic cutstretchy fabricsize up for looser fit

Medium confidence · based on 8 sources

By category

CategoryRunsShapeSize advice
Shirts & overshirtstrue to sizeregular to athleticTake your normal size; the stretch fabric accommodates a range of builds, but size up if you want a relaxed drape.
Trousers & pantstrue to sizeregularOrder your usual waist size; the performance stretch offers comfortable give.
Jacketstrue to sizeregularStick with your normal size, sizing up if you plan to layer underneath.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

A man with the loma bag by Sunday Golf Bags64% match

Sunday Golf

$$Walking golf bagsSan Diego, United States

Same San Diego casual-golf crowd, gear not apparel

What changes: Bags and accessories, no printed polos

Bad Birdie fit questions

Does Bad Birdie run big or small?

Bad Birdie fits true to size. Order your usual size for a standard fit; size up if you prefer looser coverage over the stretch fabric. Most players find Bad Birdie polos fit true to size with a slightly athletic cut, and the four-way stretch fabric provides some flexibility across body types.

How does Bad Birdie fit?

Most players find Bad Birdie polos fit true to size with a slightly athletic cut, and the four-way stretch fabric provides some flexibility across body types. Overall shape: regular to athletic.

How do Bad Birdie shirts & overshirts fit?

Bad Birdie shirts & overshirts fits true to size. Take your normal size; the stretch fabric accommodates a range of builds, but size up if you want a relaxed drape. Shape: regular to athletic.

How do Bad Birdie trousers & pants fit?

Bad Birdie trousers & pants fits true to size. Order your usual waist size; the performance stretch offers comfortable give. Shape: regular.

How do Bad Birdie jackets fit?

Bad Birdie jackets fits true to size. Stick with your normal size, sizing up if you plan to layer underneath. Shape: regular.

Brand facts

Founded
2017
Origin
San Diego, United States
Made in
USA
Price
$$
Focus
Unisex
Styles
Athleisure / Sportswear, Streetwear, Urban prep / Ivy

Bad Birdie is featured in

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