84% matchDevereux Golf
Same modern-golf polo lane, more muted streetwear tone
What changes: Less loud all-over print, slightly higher price
Brand profile
Bad Birdie is an American golf label known for boldly printed performance polos aimed at a younger, less traditional golfer.
13 brands like Bad Birdie like Devereux Golf, Malbon Golf, Metalwood Studio →

Bad Birdie makes printed golf apparel aimed at younger players who find traditional course wear dull. Founder Jason Richardson started the label as a side hustle in 2017 with ten polo prints made in his apartment, then took it onto Shark Tank, closing a $300,000 investment from Robert Herjavec for 20% equity. The core product remains patterned performance polos with UPF protection, moisture-wicking four-way-stretch fabric and anti-odor finish, alongside pants, shorts, outerwear, headwear and team kits. The independent brand sponsors PGA Tour players and sells direct plus through pro shops.
Overall fit
true to size
Most players find Bad Birdie polos fit true to size with a slightly athletic cut, and the four-way stretch fabric provides some flexibility across body types.
Tip: Order your usual size for a standard fit; size up if you prefer looser coverage over the stretch fabric.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | true to size | regular to athletic | Take your normal size; the stretch fabric accommodates a range of builds, but size up if you want a relaxed drape. |
| Trousers & pants | true to size | regular | Order your usual waist size; the performance stretch offers comfortable give. |
| Jackets | true to size | regular | Stick with your normal size, sizing up if you plan to layer underneath. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
84% matchSame modern-golf polo lane, more muted streetwear tone
What changes: Less loud all-over print, slightly higher price
82% matchStreetwear-led golf with hype drops and logo caps
What changes: Pricier, collab/hype-driven rather than print-value
73% match90s-golf graphics in looser, off-course fits
What changes: Boxy streetwear cuts over stretch performance polos
64% matchSame San Diego casual-golf crowd, gear not apparel
What changes: Bags and accessories, no printed polos
Bad Birdie fits true to size. Order your usual size for a standard fit; size up if you prefer looser coverage over the stretch fabric. Most players find Bad Birdie polos fit true to size with a slightly athletic cut, and the four-way stretch fabric provides some flexibility across body types.
Most players find Bad Birdie polos fit true to size with a slightly athletic cut, and the four-way stretch fabric provides some flexibility across body types. Overall shape: regular to athletic.
Bad Birdie shirts & overshirts fits true to size. Take your normal size; the stretch fabric accommodates a range of builds, but size up if you want a relaxed drape. Shape: regular to athletic.
Bad Birdie trousers & pants fits true to size. Order your usual waist size; the performance stretch offers comfortable give. Shape: regular.
Bad Birdie jackets fits true to size. Stick with your normal size, sizing up if you plan to layer underneath. Shape: regular.