Brand profile
BASE Superstore
A Miami menswear and lifestyle store in Wynwood that sells cult labels like Lady White Co. and Nanamica, plus books, scents and objects.
MiamiOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$$Price
What to know about BASE Superstore
BASE Superstore is a multi-brand menswear and lifestyle shop owned by London-born Steven Giles. It opened on Lincoln Road in South Beach in the 1990s and has been based at 2215 NW 2nd Avenue in Wynwood since January 2017. The store stocks cult and lesser-known labels such as Lady White Co. and Nanamica, plus accessories, books, music, Comme des Garçons Parfums and its own BASE Scense candles. Miami New Times named it Best Streetwear in 2025. Its sister business, BASE PROJECT, consults on retail and hotel shops.
- Founded
- 1990s (sources conflict: c.1990–1994, Lincoln Road, South Beach)
- Origin
- Miami, United States
- Price
- $$$
- Focus
- Menswear
- Facts checked
- November 2026
- Styles
- Minimalist / Contemporary, Streetwear
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