88% matchAssembly Label
Same coastal Australian neutrals, lower price point
What changes: Cheaper, more casual, no tailoring or premium jersey
Brand profile
Bassike
Australian label founded in 2006 in Sydney, known for organic cotton jersey basics, denim and relaxed tailoring in a pared-back neutral palette.
SydneyOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Bassike like Assembly Label, James Perse, FLORE FLORE →
What to know about Bassike
Heavyweight organic jersey is the base
The label started in 2006 with organic cotton jersey t-shirts and pants, and that dense jersey still anchors the range alongside denim, knitwear and relaxed tailoring.
Neutral, washed, deliberately plain
The name is pronounced 'basic', and the clothes follow: minimal shapes in neutral and washed tones rather than pattern or visible branding.
Australian making, recognised sustainability work
Founders Deborah Sams and Mary Lou Ryan use organic cotton and Australian manufacturing, and won the Australian Fashion Laureate award for Sustainable Innovation.
How Bassike fits
Overall fit
slightly large
Bassike is widely described as cutting easy, relaxed pieces in heavyweight organic jersey and soft tailoring, so garments tend to wear a touch bigger and slouchier than a standard size chart would suggest.
Tip: Most people find their usual size works but sits loose, so size down if you want anything close to a fitted look.
Medium confidence · based on 9 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed and boxy in heavyweight loopback cotton | Take your normal size for a roomy fit, or size down if you dislike a wide, boxy body. |
| Shirts & overshirts | slightly large | relaxed, unstructured cut with generous room through the chest and armhole | Stick with your usual size for the intended easy drape and size down only if you want it closer to the body. |
| Trousers & pants | true to size | soft, relaxed tailoring with an easy straight or slightly tapered leg | Order your usual waist size and plan on a hem adjustment if you are shorter than average. |
| Jeans & denim | true to size | ranges from straight to relaxed; less stretch and less body-hugging than mainstream denim | Take your true waist measurement rather than your usual vanity-sized number, since rigid styles give very little. |
| Jackets | slightly large | soft-shouldered and unstructured, cut with layering room | Your usual size should layer easily; consider sizing down if you want a sharper line. |
| T-shirts & graphic tees | slightly large | boxy to relaxed, straight through the body with dropped or wide-set shoulders on many styles | Take your normal size for the intended relaxed look, or go down one if you prefer a closer fit on the shoulders. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Bassike
88% match
85% matchJames Perse
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What changes: Less denim and tailoring, more resort knit focus
77% matchFLORE FLORE
Organic-cotton jersey essentials, Dutch restraint
What changes: Womenswear only and a much narrower core range
74% matchÉterne
Seasonless second-skin jersey in washed neutrals
What changes: Stylist-led women's loungewear, no denim or tailoring
Bassike fit questions
Does Bassike run big or small?
Bassike fits slightly large. Most people find their usual size works but sits loose, so size down if you want anything close to a fitted look. Bassike is widely described as cutting easy, relaxed pieces in heavyweight organic jersey and soft tailoring, so garments tend to wear a touch bigger and slouchier than a standard size chart would suggest.
How does Bassike fit?
Bassike is widely described as cutting easy, relaxed pieces in heavyweight organic jersey and soft tailoring, so garments tend to wear a touch bigger and slouchier than a standard size chart would suggest. Overall shape: relaxed and slightly boxy, with a soft, unstructured drape rather than a fitted silhouette.
How do Bassike hoodies & sweatshirts fit?
Bassike hoodies & sweatshirts fits slightly large. Take your normal size for a roomy fit, or size down if you dislike a wide, boxy body. Shape: relaxed and boxy in heavyweight loopback cotton.
How do Bassike shirts & overshirts fit?
Bassike shirts & overshirts fits slightly large. Stick with your usual size for the intended easy drape and size down only if you want it closer to the body. Shape: relaxed, unstructured cut with generous room through the chest and armhole.
How do Bassike trousers & pants fit?
Bassike trousers & pants fits true to size. Order your usual waist size and plan on a hem adjustment if you are shorter than average. Shape: soft, relaxed tailoring with an easy straight or slightly tapered leg.
Brand facts
bassike (pronounced "basic") is an Australian label founded in 2006 by Deborah Sams and Mary Lou Ryan, who designed the first collections from a 1950s cottage at Sydney's Palm Beach. It began with organic cotton jersey t-shirts and pants and still centres on heavyweight jersey, denim, knitwear, relaxed tailoring and shirting in neutral and washed tones. The brand works with organic cotton and Australian manufacturing, and its founders won the Australian Fashion Laureate award for Sustainable Innovation. It sells through its own Australian stores, stockists and e-commerce.
- Founded
- 2006
- Origin
- Sydney, Australia
- Made in
- Australia
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury