BLK FRVR

BLK FRVR (Black Forever) is an Atlanta streetwear label owned and run by Atlanta natives and UGA graduates, built around the line "Black is not a trend, it's forever." Its designs pay tribute to the city through the Signature 404 Tee, the 404 Day Collection, 404 MVP jerseys, an Outkast tribute tee and the "Black Is Luxury" line. The range also covers snapbacks, trucker hats, university-style crewnecks, a varsity jacket and baggy cargo pants, plus "FRVR United," a World Cup collection. It sells mainly direct online.