Bogner

Bogner is a Munich luxury sports fashion house founded in 1932 by ski champion Willy Bogner Sr. Maria Bogner's 1950s stretch stirrup ski pants made the family name a dictionary entry, and the label has long dressed German Olympic teams. The group runs two lines: fashion-led BOGNER ready-to-wear and activewear, and performance-focused FIRE+ICE, distributed through more than 670 retail, concession and partner doors on roughly 192.5 million euros operating revenue. In September 2025 Katjes International completed a 60 percent purchase of Willy Bogner GmbH; the family keeps 40 percent.