90% matchMATCHESFASHION
The other London designer e-tailer, same brand mix
What changes: Ceased trading in 2024; was pure e-commerce rather than townhouse retail
Brand profile
Browns Fashion
London multi-brand luxury retailer founded in 1970, now owned by Coupang via Farfetch, selling designer womenswear, menswear and accessories online and in Mayfair.
LondonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$$Price
4 brands like Browns Fashion like MATCHESFASHION, LEMAIRE, Rokh →
What to know about Browns Fashion
A retailer, not a label
Browns is a multi-brand luxury store selling other designers' womenswear, menswear, footwear and accessories, online and from its Brook Street townhouse in Mayfair.
Known for backing designers early
Since 1970 on South Molton Street, its reputation rests on stocking names like Calvin Klein, John Galliano and Alexander McQueen before they were established.
Buy spans minimal to avant-garde
The mix runs from quiet-luxury basics to more experimental design, drawn from both established houses and emerging labels at the high end of the market.
If you like Browns Fashion
Brand facts
Browns is a London multi-brand luxury retailer founded in 1970, when Joan and Sidney Burstein took over a boutique on South Molton Street in Mayfair. It built its reputation on backing designers early, including Calvin Klein, John Galliano and Alexander McQueen. It sells womenswear, menswear, footwear and accessories from established and emerging labels online and from its Brook Street townhouse store. Farfetch bought Browns in 2015; South Korean e-commerce group Coupang took over Farfetch and its Browns subsidiary in January 2024.
- Founded
- 1970
- Origin
- London, United Kingdom
- Made in
- Italy, Portugal, UK
- Price
- $$$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Avant-garde