76% matchLe 17 Septembre
Seoul label built on structural cutting and clean volume
What changes: Quiet minimalism rather than couture-scale drama or streetwear energy
Brand profile
BONBOM
Seoul label by designer Bonbom Jo, known for dramatically pleated, sculptural unisex tailoring that fuses couture volume with streetwear and dresses K-pop stars.
SeoulOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$$Price
4 brands like BONBOM like Le 17 Septembre, Teurn Studios, Dunst →
What to know about BONBOM
BONBOM is the Seoul label founded in 2020 by designer Bonbom Jo, a London College of Fashion menswear graduate who interned in pattern cutting at Y/Project. The unisex line fuses couture drama with streetwear, built on dramatic pleating and sculptural volume: signature lantern and chandelier dresses, draped tailoring, reworked blazers, coats and denim. Jo produces four collections a year, opened Seoul Fashion Week for FW22, and dresses K-pop artists including Blackpink, Aespa and Taeyeon. A 2024 Lane Crawford capsule reworked graphic band tees; stockists include SSENSE, Machine-A and Boon the Shop.
If you like BONBOM
76% match
68% matchTeurn Studios
Asymmetric draping and sculptural cuts, Scandi-restrained
What changes: Womenswear-only, luxury-essentials focus, no streetwear crossover
64% matchDunst
Seoul unisex line, far more pared-back and everyday
What changes: Basics-driven and much lower price, no runway theatrics
62% matchMerely Made
Seoul designer menswear with relaxed modern tailoring
What changes: Fabric-led and understated rather than pleated and sculptural
Brand facts
- Founded
- 2020
- Origin
- Seoul, South Korea
- Made in
- Asia
- Price
- $$$$
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Quiet luxury, Urban prep / Ivy