BONBOM

BONBOM is the Seoul label founded in 2020 by designer Bonbom Jo, a London College of Fashion menswear graduate who interned in pattern cutting at Y/Project. The unisex line fuses couture drama with streetwear, built on dramatic pleating and sculptural volume: signature lantern and chandelier dresses, draped tailoring, reworked blazers, coats and denim. Jo produces four collections a year, opened Seoul Fashion Week for FW22, and dresses K-pop artists including Blackpink, Aespa and Taeyeon. A 2024 Lane Crawford capsule reworked graphic band tees; stockists include SSENSE, Machine-A and Boon the Shop.