BYLT Basics

BYLT Basics is a Southern California menswear label making premium everyday essentials: Drop-Cut and split-hem tees, henleys, polos, button-downs, joggers and shorts in stretch cotton-modal knits. It markets the range as "work leisure" clothing meant to carry from office to gym to evening, and sells mainly direct-to-consumer through its own site with frequent restocks and multi-pack bundle pricing. Once digital-native, the brand has expanded into physical stores, running unified online and in-store commerce on Shopify, and employs roughly 130 people.