Cuyana
Cuyana is a San Francisco women's essentials label founded in 2011 by Karla Gallardo and Shilpa Shah around a "fewer, better" philosophy. It centers on leather handbags such as the Classic Easy Tote and modular System Tote, alongside knitwear, tailoring, travel goods and Panama-style toquilla straw hats in restrained neutral palettes, made with long-term ateliers in Ecuador, Italy, Peru and Argentina. The company remains independent and venture-backed, with H.I.G. Growth Partners among its investors, and has expanded from direct-to-consumer e-commerce into a growing US store network.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Shirts & overshirts | slightly large | loose and fluid, with dropped or soft shoulders | regular, often hip-length or longer | Take your usual size for the intended relaxed look, or size down for a more tailored shape. | low |
| Trousers & pants | mixed | mostly relaxed, wide or straight tailored cuts | often long — hemming is commonly mentioned | Order your normal waist size but budget for a hem, especially at shorter heights. | low |
| Jackets | slightly large | easy, layer-friendly blazer and coat shapes | regular to longline | Stick with your usual size unless you plan to wear it over light layers only, in which case size down. | low |
| T-shirts & graphic tees | slightly large | relaxed, slightly boxy through the chest and shoulder | regular to slightly long | Consider one size down if you prefer a closer, less boxy tee. | low |
Does Cuyana run big or small?
Cuyana fits slightly large. If you're between sizes or want a cleaner line, take the smaller size — most pieces are cut with intentional ease. Shoppers generally describe Cuyana apparel as running a touch generous and relaxed, with soft fabrics that drape away from the body rather than fitting close.
How does Cuyana fit?
Shoppers generally describe Cuyana apparel as running a touch generous and relaxed, with soft fabrics that drape away from the body rather than fitting close. Overall shape: relaxed, softly draped silhouettes with minimal body-conscious shaping.
How do Cuyana shirts & overshirts fit?
Cuyana shirts & overshirts fits slightly large. Take your usual size for the intended relaxed look, or size down for a more tailored shape. Shape: loose and fluid, with dropped or soft shoulders.
How do Cuyana trousers & pants fit?
Cuyana trousers & pants varies by piece. Order your normal waist size but budget for a hem, especially at shorter heights. Shape: mostly relaxed, wide or straight tailored cuts.
How do Cuyana jackets fit?
Cuyana jackets fits slightly large. Stick with your usual size unless you plan to wear it over light layers only, in which case size down. Shape: easy, layer-friendly blazer and coat shapes.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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