Brand profile

David Yurman

Family-owned New York jewelry house, founded 1980, known for its twisted Cable motif in sterling silver, gold and diamonds.

New York CityOrigin
UnisexFocus
Quiet luxuryStyle
$$$$Price

26 brands like David Yurman like Tiffany & Co., Cartier, Spinelli Kilcollin →

A man wearing David Yurman spiritual beads bracelet

What to know about David Yurman

One twisted cable, everywhere

The Cable motif — a twisted helix launched on the 1983 Cable Bracelet — recurs as clasps, settings and accents across rings, necklaces and earrings.

Silver base, precious accents

Most pieces pair sterling silver with diamonds and gold, which is how a high-tier jewelry house keeps entry points below all-gold pricing.

Men's line goes industrial

Led by Evan Yurman, the men's side works in black titanium, forged carbon and meteorite rather than the silver-and-diamond formula.

A woman wearing Tiffany & Co. pearl hoop earrings in sterling silver87% match

Tiffany & Co.

$$$$$Silver staplesNew York City, United States

Other great American house built on sterling silver

What changes: Bigger bridal/diamond focus, LVMH-owned rather than family-run

A woman wearing Van Cleef lotus openwork earrings mini model68% match

Van Cleef

$$$$$Gift jewelryParis, France

Signature repeated motif across a full jewelry range

What changes: High-jewelry pricing, feminine Alhambra focus, little menswear

Brand facts

David Yurman is a New York jewelry house founded in 1980 by sculptor David Yurman and painter Sybil Yurman. Its signature is the Cable motif, a twisted helix introduced on the 1983 Cable Bracelet and now used as clasps, settings and accents across rings, necklaces and earrings. The brand pairs sterling silver with diamonds and gold, and its men's line, led by son Evan Yurman, uses black titanium, forged carbon and meteorite. It remains privately held and family-run, with David and Sybil as co-CEOs.

Founded
1980
Origin
New York City, United States
Made in
USA, Italy
Price
$$$$
Focus
Unisex
Facts checked
August 2026
Styles
Quiet luxury, Minimalist / Contemporary

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