Dolly Noire

Dolly Noire is an Italian streetwear label that its own early website says was established in Milan in 2004. It was founded by a group of childhood friends, including brand manager Daniele Crepaldi, and grew from an almost-for-fun project into a direct-to-consumer business whose e-commerce operation reportedly generates around €3 million in revenue. The brand is known for graphic T-shirts, hoodies and snapbacks drawing on street art and music culture, sold mainly through its own online store at accessible prices.