80% matchTigerlily
Print-heavy holiday bikinis with patchwork detail
What changes: Australian resort label with broader apparel, less size-inclusive
Brand profile
DOS SWIM
New York swimwear label founded in 2019, making brightly printed, size-inclusive bikinis, tankinis and one-pieces built around fit.
New York CityOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like DOS SWIM like Tigerlily, BOLD Swim, TROPIC OF C →
What to know about DOS SWIM
Swim only, fit first
The line stays inside swimwear — triangle tops, tie-side bottoms, tankinis and one-pieces — cut across an extended size range with fit and body inclusivity as the stated brief.
Color and print, not minimal black
Palettes and fabrics come out of the founders' travels through Mexico, India and Morocco, so the range leans bright and printed rather than plain.
Opening Ceremony pedigree, SSENSE shelf
Shay Johnson and Paula Hess met working at Opening Ceremony, started the label in New York in 2019, and did the HEAT WAVE collection with model Paloma Elsesser.
If you like DOS SWIM
80% match
76% matchBOLD Swim
Size-inclusive fit focus, biodegradable fabrics
What changes: Minimal solid suits rather than loud prints
74% matchTROPIC OF C
Beach-lifestyle bikinis in warmer, earthy palettes
What changes: Model-founded, sultrier Brazilian cuts, less print
71% matchTriangl
Bold colour-blocked bikinis with internet-native energy
What changes: Neoprene signature, narrower size range, DTC-only
Brand facts
DOS SWIM is a New York swimwear label founded in 2019 by Shay Johnson and Paula Hess, who met while working at Opening Ceremony. The range covers brightly colored and printed triangle tops, tie-side bottoms, tankinis and one-pieces, cut across an extended size range with fit and body inclusivity as the stated focus. Palettes and fabrics draw on the founders' travels through Mexico, India and Morocco. The brand produced the HEAT WAVE collection with model Paloma Elsesser and stocks at SSENSE.
- Founded
- 2019
- Origin
- New York City, United States
- Made in
- USA
- Price
- $$
- Typical prices
- Swimwear $208–$252
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Athleisure / Sportswear