85% matchBOND-EYE
Signature crinkle-stretch fabric, same Instagram swim lane
What changes: Made in Australia, more textural/neutral than colour-block
Brand profile
Triangl
Australian-founded, Hong Kong-run online swimwear label known for colour-blocked neoprene bikinis and Instagram-driven growth.
MelbourneOrigin
WomenswearFocus
Y2KStyle
$$Price
4 brands like Triangl like BOND-EYE, Hunza G, Frankies Bikinis →
What to know about Triangl
Neoprene bikinis built the brand
The label's signature is a colour-blocked neoprene two-piece with contrast binding; ribbed and matte-jersey fabrics, one-pieces and cover-ups were added later.
Online only, seeded through Instagram
Triangl sells direct to consumers with no shop floor, and grew from 2012 by placing suits on Kendall Jenner's circle on Instagram rather than through retailers.
Run from Hong Kong since early on
The Melbourne founders moved operations to Hong Kong to sit near their factories; Erin Deering left in 2018 and co-founder Craig Ellis still runs the company.
If you like Triangl
85% match
84% matchHunza G
Fabric-led one-size swim built on a single stretch signature
What changes: Higher price, heritage-fabric story, dresses too
79% matchFrankies Bikinis
Cheekier cuts and prints, same celebrity-seeded DTC playbook
What changes: Print- and lifestyle-driven rather than neoprene colour-block
72% matchTROPIC OF C
Model-founded swim with earthier, sustainable palette
What changes: Recycled nylon, minimal earth tones vs bright blocking
Brand facts
Triangl is a direct-to-consumer swimwear label founded in 2012 by Erin Deering and Craig Ellis, who moved operations to Hong Kong to sit close to manufacturing. It built its business on colour-blocked neoprene bikinis with contrast binding, sold online only and spread through Instagram seeding to Kendall Jenner's circle. The range now spans ribbed and matte-jersey styles, one-pieces, cover-ups and resort separates. Deering exited the company in 2018, leaving Ellis running it; there has been no reported change of ownership since.
- Founded
- 2012
- Origin
- Melbourne, Australia
- Made in
- China, Asia
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Y2K, Minimalist / Contemporary, Athleisure / Sportswear