Dragon Alliance

Dragon Alliance is a California action-sports eyewear label founded in 1993 by Will Howard in a Capo Beach garage, now headquartered in San Clemente. It builds snow goggles, polarized sunglasses and optical frames around its proprietary Lumalens color-optimizing lens tint, with magnetic-swap and over-the-glasses fits plus pro-rider signature colorways from snowboarders and surfers. Marchon Eyewear, a VSP Vision subsidiary, acquired the brand in 2012 and continues to operate it. Goggles run roughly $55-$280 and sunglasses cluster near $150.