Eastside Golf
Eastside Golf is a golf lifestyle label founded by Morehouse College golf teammates Olajuwon Ajanaku and Earl Cooper, built around a logo of a Black golfer mid-swing in a hoodie, jeans and gold chain. The range covers polos, hoodies, joggers, headwear and course accessories cut closer to streetwear than country-club uniform. The brand works with partners including Mercedes-Benz, Citi and the NBA, has released Air Jordan collaborations, produced a Hulu docuseries, and runs HBCU-focused events such as the Eastside Golf Collegiate Invitational.
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