90% matchMalbon Golf
Skate-and-streetwear golf with heavy sneaker collabs
What changes: Bigger, LA scene-driven and pricier; no HBCU/community mission
Brand profile
Eastside Golf
Black-founded golf lifestyle brand from Atlanta pairing streetwear-cut course apparel with HBCU golf programming and partnerships with Jordan, Mercedes-Benz and the NBA.
AtlantaOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like Eastside Golf like Malbon Golf, Students Golf, Metalwood Studio →
What to know about Eastside Golf
The logo carries the message
The mark is a Black golfer mid-swing in a hoodie, jeans and gold chain — a deliberate rejection of country-club dress codes, and the reason most people know the brand.
Streetwear cuts, golf function
Polos, hoodies, joggers, headwear and course accessories are shaped closer to streetwear proportions than traditional golf uniform, at mid-tier prices.
Founded by Morehouse golf teammates
Ajanaku and Cooper started it in 2020 and have built out Air Jordan collaborations, Mercedes-Benz and NBA partnerships, a Hulu docuseries and HBCU college events.
If you like Eastside Golf
90% match
86% matchStudents Golf
Graphic golf-streetwear from a core streetwear designer
What changes: Smaller range, tee-and-cap led rather than full course kit
82% matchMetalwood Studio
90s-golf nostalgia cut loose for off-course wear
What changes: Vintage silhouette focus, less performance polo and no athlete programming
76% matchBogey Boys
Musician-founded golf label with retro-bold color
What changes: More vintage prep than street; hip-hop reference without the culture-building arm
Brand facts
Eastside Golf is a golf lifestyle label founded by Morehouse College golf teammates Olajuwon Ajanaku and Earl Cooper, built around a logo of a Black golfer mid-swing in a hoodie, jeans and gold chain. The range covers polos, hoodies, joggers, headwear and course accessories cut closer to streetwear than country-club uniform. The brand works with partners including Mercedes-Benz, Citi and the NBA, has released Air Jordan collaborations, produced a Hulu docuseries, and runs HBCU-focused events such as the Eastside Golf Collegiate Invitational.
- Founded
- 2020
- Origin
- Atlanta, United States
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Athleisure / Sportswear, Urban prep / Ivy