ECHT

ECHT is an Australian activewear label founded in 2014 by Jeremy Lay, who started it from a Melbourne bedroom and grew it into a gym-wear name shipping to 50-plus countries. Men's and women's ranges cover stringers, singlets, tees, training shorts, joggers, hoodies and zip-ups, merchandised by activity across weight training, running and everyday wear. Technical knits, stretch fabrics and restrained logos push the fits toward street-wearable athleisure. Mainline tees run about US$45 and shorts about US$49. The company remains independent, with no reported sale or insolvency.