Brand profile
Fancy Groceries
Independent Winston-Salem menswear shop selling heritage and workwear labels like Gitman Vintage, Merz b. Schwanen and Universal Works, plus coffee.
What to know about Fancy Groceries
Fancy Groceries is an independent multi-brand menswear shop at 562 N Trade Street in downtown Winston-Salem, North Carolina. It sells "luxury-casual" heritage and workwear labels, including Gitman Vintage, Dehen1920, Merz b. Schwanen, Wonder Looper, Universal Works, Naked & Famous, Tellason, Rogue Territory, Sunray and Sanders. It also carries home goods, everyday-carry items and third-wave coffee. It started out inside Ardmore Barbershop before moving to its current location. Owner Max writes a Substack newsletter and hosts pop-ups in the shop, including one with Barbour.
- Founded
- unknown (operating since at least 2022)
- Origin
- Winston-Salem, United States
- Price
- $$
- Focus
- Menswear
- Facts checked
- November 2026
- Styles
- Workwear / Heritage, Urban prep / Ivy
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