Brand profile
Federation
Auckland streetwear label founded in 2000, known for illustration-led graphic tees, hoods and quirky contemporary casualwear.
What to know about Federation
Federation is a New Zealand streetwear label founded in Auckland in 2000 and headquartered in Takapuna. It designs men's and women's seasonal collections built around graphic tees, tanks, shirts, hoods, crews and knits, pairing illustration-led prints with a quirky, utilitarian design sensibility. The brand sells through its own online store and New Zealand retailers including Mode and Onceit. Its original operating company entered liquidation in 2015 and its Commercial Bay store has since closed, but the label continues to release new collections under the Federation name.
- Founded
- 2000
- Origin
- Auckland, New Zealand
- Price
- $$
- Facts checked
- October 2026
- Styles
- Streetwear, Minimalist / Contemporary
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