Fresh

Fresh is an independent menswear store in Turin, founded in 2007 by Giulio Carbone and Alessio Massa. In November 2024 it moved from Via Principe Amedeo to a larger space at Via Barbaroux 5 Bis, in the historic Quadrilatero Romano district. The shop stocks heritage, workwear and outdoor labels including orSlow, Universal Works, Kestin, Portuguese Flannel, Gramicci, Red Wing, Paraboot, Barbour and Beams Plus. It also sells FRESH, its own line of Italian-made knitwear, and ships worldwide through its online store.