GASP

GASP is a Swedish bodybuilding and gym apparel label founded in Stockholm in 2002 by Michael Johansson, who also runs sister brand Better Bodies. The line centers on hardcore training staples: oversized heavy-cotton Iron Tee pump covers, thermal long sleeves and hoodies, mesh and baggy lifting pants, tanks, shorts and gym accessories, built around durability and exaggerated fits. Sold direct from a Hammarby Sjostad headquarters and through global stockists, the brand trades on a "No Compromises" ethos and sponsored pro athletes. Iron Tees run about $59; outerwear sits higher.