GOAT

GOAT is a Los Angeles online marketplace for sneakers, apparel and accessories, founded in 2015 by Eddy Lu and Daishin Sugano. It built its reputation on a ship-to-verify authentication model for new and vintage sneakers, then expanded into luxury and streetwear clothing from labels such as Gucci, Saint Laurent and Off-White. Parent company GOAT Group, formed in 2018, also operates Flight Club consignment stores, the alias seller platform and Grailed, acquired in 2022. In 2025 GOAT began selling apparel at first-party retail prices alongside resale.