Gustin

Gustin is a San Francisco menswear label built on a crowdfunded pre-order model: customers back individual fabric runs, and garments enter production only once a run is fully funded. Founded by Josh Gustin and Stephen Powell, it shifted to direct-to-consumer crowdfunding through a 2013 Kickstarter that raised nearly $450,000. Its core offering is raw selvedge denim sourced from Japanese, American and other mills, typically priced $99–$199, alongside shirts, heavyweight sweatshirts, knits, chinos, jackets and leather goods.