84% matchThe Frankie Shop
Oversized menswear-borrowed womenswear at contemporary prices
What changes: Tailoring and knit staples rather than varsity/shearling outerwear
Brand profile
HALFBOY
Milan womenswear label founded in 2019 by Alice Moraschini, known for post-streetwear varsity bombers, shearling outerwear and neutral Italian-made knitwear.
MilanOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like HALFBOY like The Frankie Shop, DEVEAUX NEW YORK, Veronica Beard →
What to know about HALFBOY
Womenswear, not menswear
HALFBOY is a Milan womenswear label started in 2019 by Alice Moraschini, who still runs it as creative director alongside business partner Muracchini.
Varsity shapes, tailored discipline
College and varsity bombers, shearling and leather outerwear, oversized sweats and neutral knits sit next to the tailoring and suiting the label is known for.
Made in Italy, entry luxury
Production is Italian but pricing sits at the low end of luxury, and the range is carried by SSENSE, Farfetch, Neiman Marcus, Harvey Nichols and Net-a-porter.
If you like HALFBOY
84% match
66% matchDEVEAUX NEW YORK
Muted modular sportswear with the same editorial-retailer crowd
What changes: Quieter American minimalism, no streetwear references; label closed
61% matchVeronica Beard
Womenswear built on one signature jacket franchise
What changes: Preppy uptown polish instead of 90s subculture streetwear
60% matchUnited Arrows
Sportswear-and-tailoring mix with a subculture streetwear thread
What changes: Japanese select-shop breadth, mostly menswear
Brand facts
HALFBOY is a Milan womenswear label founded in 2019 by designer Alice Moraschini, who serves as creative director. It works a post-streetwear register: college and varsity bombers, shearling and leather outerwear, oversized sweatshirts, joggers and neutral knitwear, made in Italy and positioned at entry-level luxury pricing. References draw on late-1980s and 1990s music and design subcultures. Stockists include SSENSE, Farfetch, Neiman Marcus, Harvey Nichols and Net-a-porter, which carried an exclusive fall 2023 drop. Moraschini and business partner Muracchini have since added a sister label, La piscine.
- Founded
- 2019
- Origin
- Milan, Italy
- Made in
- Italy
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Urban prep / Ivy