23 Brands like The Frankie Shop

The Frankie Shop's appeal is a specific formula: relaxed volumes, neutral colours, sharp shoulder lines and a price that sits below designer. The brands here are grouped by how they deliver that.

Closest on look and price

COS is the obvious starting point — H&M Group's London minimalist label, founded 2007, doing architectural tailoring and oversized knitwear at mid-range prices, with its twice-yearly Atelier capsule reaching luxury fabrics if you want to trade up. Theory (New York, 1997, owned by Fast Retailing) is the polished alternative: minimal stretch-wool suiting, Good Wool and Good Linen fabrics, cut cleaner and more office-ready than Frankie's slouch. rag & bone brings the same New York contemporary register with denim at its centre; it was acquired by Guess?, Inc. and WHP Global in April 2024 but design continues internally.

Design-led and slightly pricier

A.P.C. is the reference point for understated French basics — raw selvedge denim, Demi-Lune bag, no seasonal noise — now majority-owned by L Catterton with Jean Touitou still on design. Acne Studios sits highest here, and is where to go if you want Frankie's oversized tailoring pushed further, plus mohair knits and wide-leg denim. Norse Projects and BIRROT cover the Scandinavian angle: the former blends workwear and GORE-TEX outerwear, the latter pairs Korean pattern-making with Copenhagen minimalism in technical fabrics.

Smaller labels worth the search

CAES (Amsterdam, 2019) works outside the seasonal calendar, releasing two to three numbered editions a year of minimalist tailoring and poplin shirting in organic, recycled and plant-based materials. Noyoco builds a largely unisex Paris wardrobe from European deadstock — roughly 50–70% of each collection — with two Paris stores. Dunst, spun out of Korean group LF in 2021, is the best-value pick for relaxed denim, oversized shirting and unisex staples; find it on SSENSE alongside CAES and BIRROT.

Menswear-leaning options

If you shop the men's side of Frankie, Oliver Spencer (unstructured British suiting), Todd Snyder (American classics, owned by American Eagle since 2015), nanamica (GORE-TEX construction in muted navy and grey) and Cotton Project (São Paulo, the cheapest on this list) all trade in the same restrained, well-cut territory. The Viridi-Anne is the outlier — Tokyo avant-garde, all-black and asymmetric — for when you want minimalism with more edge.