#1
Cos
H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.
20 Brands like The Frankie Shop
Ranked by brand similarityWe compared 20 brands like The Frankie Shop, the closest alternatives on fit, price and aesthetic — across a range of price points, led by Cos and Theory.
If you're a fan of The Frankie Shop's minimalist and contemporary aesthetic, you'll likely appreciate brands like Cos, Theory, and Norse Projects. These labels share a similar focus on high-quality materials and a neutral color palette, making them ideal for those who value timeless design. Each brand offers unique twists on minimalist fashion, with options ranging from Scandinavian influences at Cos to polished essentials at Theory. Discovering brands like The Frankie Shop can help you expand your wardrobe with stylish, quality pieces that encapsulate modern sensibilities.
#2
Theory
New York contemporary label owned by Fast Retailing, known for minimal stretch-wool tailoring, knitwear and workwear separates.
#3
CAES
Amsterdam slow-fashion label by Helen de Kluiver making seasonless minimalist tailoring and knitwear from organic, recycled and plant-based materials.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
#4
Noyoco
Parisian label making minimalist unisex clothing from deadstock and natural fabrics, produced in Europe and sold through its own Paris stores.
#5
BIRROT
Copenhagen womenswear label from Korean designers Min Kim and Sey Hong, blending Korean pattern-making with Scandinavian minimalism in technical fabrics.
#6
Norse Projects
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
#7
Cotton Project
Independent São Paulo menswear label reworking 1990s surf and skate references into lightweight, tropical-climate clothing built for urban wear.
#8
Acne Studios
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
#9
A.P.C.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
#10
Dunst
Seoul-based contemporary label, spun out of Korean group LF, making minimal unisex staples in denim, shirting and knitwear.
#11
Lunya
American sleepwear label known for washable silk pajamas and loungewear, acquired by New York intimates firm Dana-co in June 2026.
#12
Oliver Spencer
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
#13
rag & bone
New York denim-rooted contemporary label, founded 2002 and acquired in April 2024 by Guess?, Inc. and WHP Global.
#14
The Viridi-Anne
Tokyo avant-garde menswear label founded in 2001 by Takahiro Miyazaki, known for dark, garment-dyed layering and asymmetric tailoring.
#15
Seichi
Seichi is a footwear label known for luxury slides and sandals, with some festival apparel and beachwear.
#16
Todd Snyder
New York menswear label reworking American classics, founded in 2011 and owned by American Eagle Outfitters since 2015.
#17
Greats Shoes
Brooklyn sneaker brand selling minimal Italian-made leather styles direct-to-consumer; owned by Unified Commerce Group since 2024.
#18
Nanamica
Tokyo brand founded in 2003 by Eiichiro Homma, blending GORE-TEX outdoor construction with restrained, everyday sportswear and soft tailoring.
#19
AllSaints
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
#20
Maison Kitsuné
Franco-Japanese Paris label pairing fox-logo wardrobe staples with the Kitsuné Musique record label and Café Kitsuné coffee shops.
How we ranked these
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
Common questions
Frequently Asked Questions
What brand is most similar to The Frankie Shop?
By Disco's similarity score, Theory is the closest match to The Frankie Shop on this list.
Cheaper alternatives to The Frankie Shop?
Cos, Cotton Project and Greats Shoes sit below The Frankie Shop on the Disco price scale ($$ against $$$).
What is The Frankie Shop known for?
The Frankie Shop is celebrated for its minimalistic approach, with standout pieces featuring clean lines, neutral hues, and timeless silhouettes that make any wardrobe effortlessly chic.
Community recommendations
Know another brand like The Frankie Shop?
We're always discovering new labels. Suggest a brand we should look into.
Own a brand?
Spotted outdated information?
Go deeper