88% matchBoody
Bamboo viscose basics from Australia, certified supply chain
What changes: Broader unisex/family range, pharmacy-style distribution, less fashion-led
Brand profile
Hara The Label
Australian label making bamboo-fibre underwear, bralettes and loungewear in earthy tones, with inclusive sizing and a sustainability-led focus.
MelbourneOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Hara The Label like Boody, KYE intimates, Organic Basics →
What to know about Hara The Label
Bamboo fibre does the work
Nearly everything — underwear, bralettes, loungewear, simple ready-to-wear — is cut from OEKO-TEX 100 certified bamboo-derived fibre rather than cotton or synthetics.
Soft shapes, no structure
The house line is wire-free and unstructured, in a muted earth-tone palette, with a size range broader than most basics labels at this price.
Dye method has changed
Early collections were coloured in-house with plant dyes such as turmeric; current underwear ranges use non-toxic reactive dyes instead.
If you like Hara The Label
88% match
82% matchKYE intimates
Soft wire-free bras in muted tones from deadstock fabric
What changes: Smaller US indie, less size inclusivity and loungewear breadth
74% matchOrganic Basics
Sustainability-led minimalist underwear, tighter colour story
What changes: Scandinavian minimalism, more unisex and performance fabrics
70% matchPact
Organic cotton basics at accessible prices, Fair Trade factories
What changes: Family-wide range and cotton rather than bamboo lingerie focus
Brand facts
HARA The Label is an Australian sustainable basics brand founded in 2016 by Allie Cameron, who remains founder and CEO. It sells underwear, bralettes, loungewear and simple ready-to-wear cut from OEKO-TEX 100 certified bamboo-derived fibre, in a muted earth-tone palette with soft, unstructured, wire-free shapes and inclusive sizing. Early collections were coloured in-house with plant dyes such as turmeric; current underwear ranges use non-toxic reactive dyes. The brand runs a global store at hara.earth plus a dedicated Australian site, and also sells through independent sustainable-fashion retailers in Europe.
- Founded
- 2016
- Origin
- Melbourne, Australia
- Made in
- Australia
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Athleisure / Sportswear