Boody

Boody is a Sydney-based basics label founded by David Greenblo and Neil Midalia, whose sons Shaun Greenblo and Elliot Midalia now run it as co-managing directors. It began with bamboo viscose underwear and socks and now covers bras, tees, leggings, sleepwear, maternity and baby ranges sold in roughly 15 countries. Product focus is seam-light, tag-free comfort in muted neutrals rather than seasonal fashion. Recent launches include the wire-free Bamboo FreeMesh underwear range. The company is a certified B Corporation and markets OEKO-TEX and FSC-certified, PFAS-free fabrics.