88% matchHara The Label
Australian bamboo underwear in earthy tones, size-inclusive
What changes: Womenswear-only, more lingerie-leaning and pricier per piece
Brand profile
Boody
Australian basics brand making bamboo viscose underwear, tees and loungewear, run as a family business and certified as a B Corporation.
SydneyOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Boody like Hara The Label, Organic Basics, Pact →
What to know about Boody
Bamboo viscose is the whole premise
Everything starts from bamboo viscose fabric — underwear and socks first, now bras, tees, leggings, sleepwear and maternity, all in muted neutrals rather than seasonal styling.
Built for comfort, not fashion
The design brief is seam-light, tag-free and wire-free — see the Bamboo FreeMesh underwear — so pieces are bought as everyday basics rather than statement items.
Certifications back the low-mid price
A certified B Corporation with OEKO-TEX and FSC-certified, PFAS-free fabrics, which is a heavier compliance record than most basics at this tier carry.
How Boody fits
Overall fit
true to size
Boody basics are made from stretchy bamboo viscose that hugs the body and generally fits true to size, with the fabric adapting across a broad range of shapes.
Tip: Order your usual size; the bamboo viscose stretches to accommodate a range of bodies.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| T-shirts & graphic tees | true to size | fitted to relaxed depending on style | Take your normal size; the stretchy fabric gives some flex if between sizes. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Boody
88% match
83% matchOrganic Basics
Nordic minimalist take on certified sustainable basics
What changes: Organic cotton and technical knits rather than bamboo viscose
82% matchPact
Organic cotton, Fair Trade factories, family-to-baby ranges
What changes: Cotton not bamboo; broader home and bedding assortment
72% matchBonds
Australian everyday cotton basics with babywear heritage
What changes: Mass-market cotton, no sustainability certification focus
Boody fit questions
Does Boody run big or small?
Boody fits true to size. Order your usual size; the bamboo viscose stretches to accommodate a range of bodies. Boody basics are made from stretchy bamboo viscose that hugs the body and generally fits true to size, with the fabric adapting across a broad range of shapes.
How does Boody fit?
Boody basics are made from stretchy bamboo viscose that hugs the body and generally fits true to size, with the fabric adapting across a broad range of shapes. Overall shape: stretchy, body-hugging.
How do Boody t-shirts & graphic tees fit?
Boody t-shirts & graphic tees fits true to size. Take your normal size; the stretchy fabric gives some flex if between sizes. Shape: fitted to relaxed depending on style.
Brand facts
Boody is a Sydney-based basics label founded by David Greenblo and Neil Midalia, whose sons Shaun Greenblo and Elliot Midalia now run it as co-managing directors. It began with bamboo viscose underwear and socks and now covers bras, tees, leggings, sleepwear, maternity and baby ranges sold in roughly 15 countries. Product focus is seam-light, tag-free comfort in muted neutrals rather than seasonal fashion. Recent launches include the wire-free Bamboo FreeMesh underwear range. The company is a certified B Corporation and markets OEKO-TEX and FSC-certified, PFAS-free fabrics.
- Founded
- 2011
- Origin
- Sydney, Australia
- Made in
- China, Vietnam
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Athleisure / Sportswear