Hawaii's Finest

Hawaii's Finest is a Native Hawaiian-owned streetwear label founded in 2009 by Paulele Alcon on the island of Molokaʻi, where it began as a T-shirt operation sold from car trunks. Operating as HIFINEST, it makes graphic tees, dri-fit performance shirts, hoodies, headwear and keiki sizing built around palaka plaid, hibiscus, tribal and camo motifs expressing local island pride. The company runs flagship stores across Molokaʻi, Oʻahu, Hilo, Maui, Kauaʻi and Las Vegas, and doubles as a concert and events promoter staging reggae-leaning HIFI music festivals.