Hinnominate

Hinnominate is an Italian "street couture" label created as a partnership between Dream Project S.p.A. and the Rodriguez siblings, Belen, Cecilia and Jeremias. It launched with a summer 2021 collection. The brand makes loungewear and athleisure for men and women, inspired by American celebrity off-duty style. The range includes sweatshirts, tracksuit sets, T-shirts, knit shorts, jackets and accessories such as logo-intarsia socks made in Italy. Hinnominate sells mainly through Italian multi-brand boutiques and dedicated retail corners.