Honey Birdette

Honey Birdette is an Australian luxury lingerie and intimates label founded in Brisbane in 2006 by Eloise Monaghan and Janelle Barboza, now headquartered in Sydney. It designs provocative bras, briefs, bodysuits, corsetry, hosiery and bedroom accessories, defined by French lace, satin, strappy hardware and fetish-leaning detailing. The brand sells through roughly 50 boutiques across Australia, the United States, the United Kingdom and Europe plus e-commerce. PLBY Group, Playboy's parent, bought it for about $333 million in 2021 and confirmed in January 2025 that it would retain the business.