Brand profile

Incu

Sydney multi-brand retailer founded in 2002 by the Wu twins, stocking contemporary designer menswear and womenswear from A.P.C., Our Legacy, Needles and more.

SydneyOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price

What to know about Incu

Incu is a Sydney-based multi-brand fashion retailer founded in October 2002 by Hong Kong-born twin brothers Brian and Vincent Wu. It sells men's and women's clothing, footwear, accessories and lifestyle goods, mixing international contemporary designer labels such as A.P.C., Our Legacy, Ami, Comme des Garçons Play, Needles and Acne Studios with emerging Australian talent and its own in-house Incu Collection. The retailer runs stores in Sydney and Melbourne alongside an online shop, and opened a new Chatswood store in late 2025.

Founded
2002
Origin
Sydney, Australia
Price
$$$
Focus
Unisex
Facts checked
November 2026
Styles
Minimalist / Contemporary, Workwear / Heritage

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