84% matchLove Stories
European mix-and-match bralettes with a bolder print sense
What changes: Smaller boutique range, higher price per piece, no cashmere/men's line
Brand profile
Intimissimi
Italian intimates chain from Verona, part of the Calzedonia Group (Oniverse), selling accessibly priced bras, sleepwear and silk and cashmere basics.
VeronaOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Intimissimi like Love Stories, Calvin Klein, Skims →
What to know about Intimissimi
Menswear is a side door
The core business is women's intimates; men shop Intimissimi Uomo, a narrower line of underwear, seamless basics and sleepwear rather than a full wardrobe.
Silk and cashmere under €50
Most bras and separates sit below roughly €50, so the silk and cashmere pieces land well under luxury lingerie pricing rather than competing with it.
Owned by the Calzedonia group
Founded in 1996 near Verona as the underwear line of Calzedonia Group, renamed Oniverse in 2024, and sold through its own franchised and directly run stores worldwide.
If you like Intimissimi
84% match
72% matchCalvin Klein
Mall-scale logo underwear across men's and women's
What changes: Broader apparel and denim brand, sportier and more branded aesthetic
65% matchSkims
Seamless bodysuits and second-skin basics, shade-inclusive
What changes: Shapewear-led and trend-driven rather than classic Italian lingerie
60% matchKYE intimates
Minimal soft-cup bras in a smaller, deadstock-fabric range
What changes: Tiny indie label, no franchised retail or seasonal collections
Brand facts
Intimissimi is an Italian intimates chain founded in 1996 at Dossobuono di Villafranca di Verona as the underwear line of the Calzedonia Group, which renamed its corporate parent Oniverse in 2024. It sells bras, briefs, bodysuits, sleepwear and seamless basics, plus silk and cashmere pieces, through a vertically integrated network of franchised and directly operated stores across Europe, the Americas and Asia. A men's line, Intimissimi Uomo, extends the range. Pricing sits below luxury lingerie, with most bras and separates under roughly €50.
- Founded
- 1996
- Origin
- Verona, Italy
- Made in
- Italy, Romania, Sri Lanka
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Athleisure / Sportswear