72% matchHunza G
Crinkle-stretch swim with the same colour-block fun
What changes: Swim/dress only, higher price, one-size sizing
Brand profile
Love Stories
Amsterdam lingerie label known for mix-and-match bralettes, briefs and sleepwear in playful colours, prints and comfort-first, unmatched sets.
AmsterdamOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Love Stories like Hunza G, Frankies Bikinis, TROPIC OF C →
What to know about Love Stories
Mismatched sets are the method
Bralettes, triangle and soft-cup bras, briefs and thongs are designed to be mixed across contrasting colours, prints, lace and jersey instead of sold as matching sets.
Founded by an interior stylist
Marloes Hoedeman came from interior styling and still runs the label as founder and creative director, which shows in the colour and print pairings.
Lingerie that spreads into loungewear
Beyond underwear the range covers sleepwear, swimwear, bodysuits and knitwear, sold through its own webstore, branded boutiques and European wholesale.
If you like Love Stories
72% match
68% matchFrankies Bikinis
Cheeky cuts and girlish prints, mix-and-match tops/bottoms
What changes: Beach lifestyle focus, no lingerie or sleepwear
63% matchTROPIC OF C
Earthier, recycled-nylon take on separates-driven swim
What changes: Muted eco palette, no underwear category
61% matchBOND-EYE
Textured stretch separates in candy tones
What changes: Pure swimwear, Australian resort positioning
Brand facts
Love Stories is an Amsterdam lingerie and loungewear label founded in 2013 by former interior stylist Marloes Hoedeman, who remains founder and creative director. It is built on a "perfect mismatch" approach: bralettes, soft-cup and triangle bras, briefs and thongs mixed across contrasting colours, prints, lace and jersey rather than matched sets. The range extends into sleepwear, swimwear, bodysuits and knitwear. The company sells through its own webstore, a network of branded boutiques including its Herengracht store in Amsterdam, and wholesale stockists across Europe.
- Founded
- 2013
- Origin
- Amsterdam, Netherlands
- Made in
- Europe
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Y2K, Athleisure / Sportswear