Love Stories

Love Stories is an Amsterdam lingerie and loungewear label founded in 2013 by former interior stylist Marloes Hoedeman, who remains founder and creative director. It is built on a "perfect mismatch" approach: bralettes, soft-cup and triangle bras, briefs and thongs mixed across contrasting colours, prints, lace and jersey rather than matched sets. The range extends into sleepwear, swimwear, bodysuits and knitwear. The company sells through its own webstore, a network of branded boutiques including its Herengracht store in Amsterdam, and wholesale stockists across Europe.