Brand profile

JNBY

Hangzhou designer label founded in 1994 by Li Lin, known for conceptual, loose-fitting contemporary clothes in natural fabrics.

HangzhouOrigin
Minimalist / ContemporaryStyle
$$$Price

What to know about JNBY

JNBY is a Hangzhou designer label founded in 1994 by designer Li Lin. It is the flagship of JNBY Design Ltd. (HKEX: 3306), which also runs the menswear line CROQUIS, the kidswear line jnby by JNBY, and LESS. JNBY makes conceptual contemporary womenswear with loose, sculptural silhouettes, natural fabrics and an art-led look. The group has about 2,118 stores worldwide. In fiscal 2026 (year ended June) group revenue rose 9% to RMB 6.05 billion, and the JNBY brand brought in RMB 3.24 billion. The group is still independent and buying companies, not being bought.

Founded
1994
Origin
Hangzhou, China
Price
$$$
Facts checked
October 2026
Styles
Minimalist / Contemporary, Avant-garde

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