70% matchTekla
Same quiet-luxury home ritual, in textiles not scent
What changes: Bedding and robes rather than fragrance; Scandinavian rather than British
Brand profile
Jo Malone
British fragrance house founded 1990, owned by Estée Lauder since 1999, known for layerable colognes, candles and cream-and-black packaging.
LondonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
3 brands like Jo Malone like Tekla, Trine Tuxen Jewelry, Skagen →
What to know about Jo Malone
Simple scents built for layering
The colognes are deliberately uncomplicated — Lime Basil & Mandarin, Wood Sage & Sea Salt, English Pear & Freesia — and the house encourages combining two at once.
The founder left in 2006
Jo Malone sold to The Estée Lauder Companies in 1999 and departed in 2006 to start Jo Loves; the brand has run under Lauder ownership since.
More home and body than perfume
Alongside colognes and Cologne Intense there are candles, diffusers and bath and body products, all in the cream box with black grosgrain ribbon.
If you like Jo Malone
70% match
60% matchTrine Tuxen Jewelry
Delicate layerable pieces, same stacking logic in silver
What changes: Fine jewelry, small studio scale, not a beauty house
60% matchSkagen
Accessible minimalist gifting at department-store counters
What changes: Watches and jewelry from a licensing group; no home line
Brand facts
Jo Malone London is a British fragrance house founded in 1990 by perfumer Jo Malone and owned by The Estée Lauder Companies since 1999; the founder left in 2006 and now runs Jo Loves. The line covers colognes, Cologne Intense, candles, diffusers and bath and body products, sold in cream boxes with black grosgrain ribbon. Signature scents include Lime Basil & Mandarin, Wood Sage & Sea Salt, English Pear & Freesia and Peony & Blush Suede, with layering encouraged. Recent limited editions include Raspberry Ripple and Sandalwood & Spiced Apricot, alongside UK store expansion into market towns.
- Founded
- 1990
- Origin
- London, United Kingdom
- Made in
- UK, Europe
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury