90% matchNordgreen
Copenhagen minimalism, Jakob Wagner-designed slim quartz
What changes: Direct-to-consumer only, slightly higher entry price
Brand profile
Skagen
Danish-inspired, Fossil-owned watch and jewelry label known for slim minimalist steel timepieces and mesh bracelets at accessible prices.
RichardsonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Skagen like Nordgreen, Native Watches, Daniel Wellington →
What to know about Skagen
Danish in name, American in origin
Founded in 1989 in the United States by Danish couple Henrik and Charlotte Jorst, named after Denmark's northernmost town and built on Scandinavian design cues.
Slim cases, mesh bracelets, bare dials
Lines like Signatur, Grenen and Aaren repeat the same formula: thin steel cases, mesh bracelets, uncluttered dials and muted colours.
Minimalism at $100 to $200
Most watches sit between roughly $100 and $200, sold via skagen.com, department stores and multi-brand jewellers under Fossil Group, which acquired the brand in 2012.
If you like Skagen
90% match
86% matchNative Watches
Same Danish slim-case formula with sapphire upgrade
What changes: Tiny sub-line, far narrower assortment and no jewelry
85% matchDaniel Wellington
Swedish take on thin dials with swappable straps
What changes: Heavier fashion-marketing angle, less mesh-steel focus
80% matchTID Watches
Stricter Stockholm design-object approach, numbered cases
What changes: Smaller range, more design-studio than mall-brand
Brand facts
Skagen designs minimalist watches, jewelry and small leather goods, and operates as a subsidiary of Fossil Group, which acquired it in 2012. Danish couple Henrik and Charlotte Jorst founded the company in the United States in 1989, naming it after Denmark's northernmost town and building the brand around Scandinavian design cues. Collections such as Signatur, Grenen and Aaren use slim steel cases, mesh bracelets, uncluttered dials and muted colour palettes. Most watches retail between roughly $100 and $200 through skagen.com, department stores and multi-brand jewellers.
- Founded
- 1989
- Origin
- Richardson, United States
- Made in
- China, India, Portugal
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury