86% matchCosabella
Same ownership family; Italian-made stretch-lace everyday sets
What changes: Single-brand and lower price point, no retail curation
Brand profile
Journelle
New York lingerie retailer and label, founded 2007, selling its own intimates alongside more than 100 luxury brands in stores and online.
New York CityOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
2 brands like Journelle like Cosabella, Kiki De Montparnasse →
What to know about Journelle
A shop and a label at once
Journelle stocks over 100 luxury intimates brands in its New York and Chicago stores while also making its own bras, briefs, slips and sleepwear.
Cosabella family now runs it
After several ownership changes, including a Triumph International majority stake in 2013, it was bought in 2019 by Cosabella's Guido Campello and dermatologist Sapna Palep.
Plain shapes, quiet-luxury pricing
The in-house line is minimalist and contemporary rather than decorative, sitting at mid-to-high prices alongside the designer labels it sells.
If you like Journelle
86% match
78% matchKiki De Montparnasse
NY luxury lingerie with boutique-led sensual assortment
What changes: Higher price, erotica and wellness focus
Brand facts
Journelle is a New York lingerie retailer and label founded in 2007 by Claire Chambers, who opened its first store in Union Square. After passing through several owners, including a majority stake taken by Triumph International in 2013, it was bought in 2019 by Guido Campello, of the family behind Cosabella, and dermatologist Sapna Palep. It runs stores in New York and Chicago, stocking over 100 luxury intimates labels alongside its own bras, briefs, slips and sleepwear, and acquired Italian heritage brand Valery in 2026.
- Founded
- 2007
- Origin
- New York City, United States
- Made in
- USA, Europe
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury