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What changes: Retailer breadth rather than one signature line
Brand profile
Cosabella
Miami-founded, Italy-made lingerie label known for its Never Say Never stretch lace bralettes and thongs, now owned by Crown Brands Group.
MiamiOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
What to know about Cosabella
One lace line carries the brand
The Never Say Never range of stretch Italian lace — bralettes, thongs, chemises, sleepwear — is the core product, extended across maternity and bridal.
Sizing runs one-size or extended
Much of the line is sold in one-size stretch lace, with extended sizing offered alongside it, so fit depends on the piece rather than a single size chart.
Miami family label, Italian production
Founded in 1983 by Italian emigres Valeria and Ugo Campello and later run by their children Silvia and Guido, with garments manufactured in Italy.
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Brand facts
Cosabella makes Italian-manufactured lingerie and was founded in Miami in 1983 by Italian emigres Valeria and Ugo Campello, with children Silvia and Guido Campello later leading the business. Its core product is the Never Say Never line of stretch Italian lace bralettes, thongs, chemises and sleepwear, offered in one-size and extended sizing plus maternity and bridal. Swiss group Calida bought the brand in 2022, then sold it to New York brand-management firm Crown Brands Group under an asset purchase agreement signed 23 July 2026.
- Founded
- 1983
- Origin
- Miami, United States
- Made in
- Italy
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury