Juan de Dios

Juan de Dios is a Colombian resort and swimwear label founded in Cali in 2017 by Maria Fernanda Valencia, named after a beach on the country's Pacific coast. Its core is reversible bikinis and one-pieces in UV-50 Lycra and recycled polyester, alongside kaftans, blouses, tailoring, kidswear and homeware. Prints draw on Colombian craft and landscape, from chontaduro fruit to the sombrero vueltiao, with artisan embroidery made in local women's workshops. Signature pieces include the Sunset Waves top and Saint-Tropez one-piece. It sells direct-to-consumer, plus a separate Colombian site, and via international retailers.