Just Don

Just Don is the luxury sportswear label founded in 2011 by Chicago designer Don Crawley, better known as Don C, a former Kanye West manager and G.O.O.D. Music executive. The brand reworks basketball heritage into high-end streetwear: licensed NBA and retro ABA shorts, jerseys, track jackets, and python-leather snapback caps cut from premium materials. Collaborations with Jordan Brand, New Era, Foot Locker, and Remy Martin anchor its reputation. Shorts typically retail near $400 and outerwear reaches the high hundreds. The brand stays independent and creator-led, releasing collections and capsules through 2026.